Brand Manager

Responsibilities :

• Develop brand-specific marketing strategies, planning marketing campaigns, and managing marketing communications
• Eavluate and improve assigned-brand strategies
• Manage client relationships, oversee marketing staffs, and ensure that brand message remains consistent across all channels
• Determine which platforms to advertise on and adapt campaigns accordingly
• Gather marketing campaign data, evaluate the impact of strategies, and report the results
• Develop custom marketing and advertising strategies, creating designs/layouts of media in stores, writing pitches and blog posts to various audiences, as well as making decisions about the cost associated with branding
• Manage relationships with influencer, journalists, or other relevant parties to ensure brand consistency across multiple channels
• Manage all marketing campaign communications and establish strong partner networks
• Monitor marketing trends as well as keep an eye on competitive brands in the marketplace so they can stay ahead of competitions
• Analyze brand positioning and consumer insights
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor product distribution and consumer reactions