Brand Manager

Responsibilities :

  • Develop brand-specific marketing strategies, planning marketing campaigns, and managing marketing communications
  • Eavluate and improve assigned-brand strategies
  • Manage client relationships, oversee marketing staffs, and ensure that brand message remains consistent across all channels
  • Determine which platforms to advertise on and adapt campaigns accordingly
  • Gather marketing campaign data, evaluate the impact of strategies, and report the results
  • Develop custom marketing and advertising strategies, creating designs/layouts of media in stores, writing pitches and blog posts to various audiences, as well as making decisions about the cost associated with branding
  • Manage relationships with influencer, journalists, or other relevant parties to ensure brand consistency across multiple channels
  • Manage all marketing campaign communications and establish strong partner networks
  • Monitor marketing trends as well as keep an eye on competitive brands in the marketplace so they can stay ahead of competitions
  • Analyze brand positioning and consumer insights
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor product distribution and consumer reactions

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