LME .CO.TH

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LME Co., Ltd. is a top ranked company which has been marketing apparels in Thailand for more than thirty years. With over 1,800 management and staff,

the company designs, manufactures, and distributes apparels through its own retail stores and 800 shop-in-shops in department stores nationwide

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TARGET
CUSTOMER

Working women with
a modern style
Dress fashionably
Classy and elegant

PRODUCT
CONCEPT

Work cloths including
formal and informal
wear.
Classic and Modern

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TARGET
CUSTOMER

Confident and girly
Love fashion
Trendy

PRODUCT
CONCEPT

Use colours
according to seasonal
trends Contemporary

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TARGET
CUSTOMER

ESP MEN
Trendy
Confident
Enjoy a city lifestyle
Creative
Expressive

ESP WOMEN
Dream Girl
Friendly ,Young & Trendy
Love to like & Share
social network

PRODUCT
CONCEPT

Stylish
Sporty
Modern / cutting edge
Fashionable

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TARGET
CUSTOMER

Always tuned on new
fashion trends
Sexy, Classy and Elegant
Those who enjoy
watching fashion
shows both live and
on TV

PRODUCT
CONCEPT

Appealing party dresses
Feminine
Branded

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TARGET
CUSTOMER

Men who think
outside the box
Enjoy adventurous
activites / extreme
sports
Enjoy outdoor lifestyle

PRODUCT
CONCEPT

American vintage
Custom wear
Premium grade denim

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TARGET
CUSTOMER

Gentleman
Dress Well and simply
Express himself with
up-to-date style

PRODUCT
CONCEPT

Dress up
Casual

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TARGET
CUSTOMER

Young generation
Love outdoor activities
Enjoy traveling, sports, movies, music
MEN’S 40%
WOMEN’S 60%


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TARGET
CUSTOMER

Trendy Lifestyle
All ages
Perfect integration of
modern and traditional

PRODUCT
CONCEPT

Modern Classic
Sport & Trendy

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